Science North is developing a series of roadshows that it says will “stimulate economic activity and tourism in the north”.
Starting in the second half of 2021, Science North will launch ‘The Great Northern Ontario Roadshow’. A promotional tour that will travel to over 50 communities to highlight some of the tourist attractions throughout the north. Through the roadshow, Science North hopes to generate revenue for tourism operations impacted by COVID-19.
The Ontario government is providing $1.4 million for the project, helping the organization develop the events, provide promotional materials and a province-wide marketing strategy.
“Before COVID-19, we had a vibrant tourism sector here in the north, so it is crucial that we look at innovative ways to support our local attractions as we plan for recovery and adjustment,” said Greg Rickford, Minister of Energy, Northern Development and Mines. “Today’s investment in Science North is directly contributing to the sustainability of our northern tourism industry.”
Dr. Stephen Kosar, Science North Board Chair, says the roadshow will involve private and public sector partners using their collective expertise and giving local and regional audiences access to new and exciting experiences across the North.
The show will travel across northern Ontario, engaging with thousands of residents and bringing science to various communities in a physically distanced way.
Communities include Kenora, Thunder Bay, Timmins, North Bay and many more in between.